Brand Style
After creating the mid-fidelity frames and conducting user testing, the next step was to develop the app’s brand style. The goal was to establish a visual identity that emphasized reliability, urgency, and clarity—key elements aligned with the app's mission of supporting first responders in challenging terrains.
The primary color palette included midnight blue and safety orange. Midnight blue was chosen to represent trust, professionalism, and dependability, while safety orange conveyed urgency, visibility, and action. Together, these colors created a balanced and approachable aesthetic that prioritized functionality in high-pressure environments. Neutral tones like slate gray and white were added to enhance readability and minimize distractions.
Initially, relying heavily on the primary colors made it difficult to establish a clear hierarchy of information for first responders. To address this, additional colors were introduced based on user feedback to create stronger visual distinctions. During testing, responders associated specific colors with their real-world expectations—such as red for fire and yellow for hazards. These insights informed the introduction of contextual icons and accents in these colors, improving usability and helping responders quickly interpret critical information on-screen.
The primary color palette included midnight blue and safety orange. Midnight blue was chosen to represent trust, professionalism, and dependability, while safety orange conveyed urgency, visibility, and action. Together, these colors created a balanced and approachable aesthetic that prioritized functionality in high-pressure environments. Neutral tones like slate gray and white were added to enhance readability and minimize distractions.
Initially, relying heavily on the primary colors made it difficult to establish a clear hierarchy of information for first responders. To address this, additional colors were introduced based on user feedback to create stronger visual distinctions. During testing, responders associated specific colors with their real-world expectations—such as red for fire and yellow for hazards. These insights informed the introduction of contextual icons and accents in these colors, improving usability and helping responders quickly interpret critical information on-screen.
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